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Finance SEO Case Study (From Zero To 25,000 Ranking Keywords!)

Background

One of the most profitable platforms online is the financial niche. The company did not have much trafficking and desired their keyword ranking to boost. Their initial keyword ranking was 13,000 visitors a month. They signed up for Trafficora SEO program in October 2018. The monthly budget started at $3,000 per month and increased to $20,000 per month as the client made progress.

Objective

The objective of the case was to vigorously boost the keyword ranking of the client and to increase the trafficking on that particular site.

The SEO Audit

Since the site was new, there was no previous record present on it. There were some anchor texts on the site but it could be diversified.

Key Word Analysis through the Easy-Wins Method

230 key terms were identified using this method. They ranked from number 4 to 30 with volumes between 20 and 11,000. Since these keywords already lied somewhere near the topmost rankings, it was easy to increase their trafficking. Moreover, other companies and sites were bidding on them which them more in demand. Some keywords present in the lower volume were extremely profitable and had CPC (Cost per Click) of $20.

Competitive Gap Analysis

Comparative Gap Analysis is a process in which those keywords are found that are targeted by other sites and not by the client. The client is made to target those too to get the top rankings.

In this case, above 1,000 keywords were found that were skipped by the client. Trafficora figured out three sorts of content and used each with different strategies.

  1. Category Pages: High volume key terms that discuss a particular subject fall in this category.
  2. Product Review Pages: There are certain brand and product words that are evaluated with the help of Competitive Gap Analysis. These are used to produce substantial content that further contributes to the revenue of the site.
  3. Supporting Content:After the creation of base-content, supporting content is also formed. It consists of high competition terms.

Starting SEO Campaign

By carrying out different campaigns, content and links of high-quality are formed. In an attempt to increase the traffic on the block, blogger outreach and blog content were increased. Previously, the campaign had:

By the end of the campaign, the final products included:

  • Blogger 1000 Words (2x)
  • Link Building (2x)
  • Guest Posts(10X DA40)
  • Guest Posts(20X DA30)
  • Guest Posts(5X DA50)

Results

Owing to efficient execution, planning, and communication, the site experienced remarkable results. The current traffic value of the site is $351,000 monthly.

The traffic on the site increased dramatically in the last year. The traffic graph is as follows:

Conclusion

The close communication of the client with Trafficora and the amount of trust put made it all happen. The team of Trafficora prepared a list of competitors too which helped the client to have a deep insight into the matter.