This case study is about a car dealership company that is facing downfall with regards to its rankings, keywords, and business. It was lacking in good marketing strategies to overcome the issue of low ranking. The company also deals with areas that are not UK-based. Their focus is on high-end luxury vehicles.
The objective of this case study is to boost its traffic on different sites like Google. Once the car-traffic of the website is increased, its rankings will automatically improve. The business will prosper. The main aim is to make the business lucrative.
The SEO Audit
Due to the Google Core Algorithm Update cone in May, this company faced a major drop in its rankings. This was found out by searching up the SEO history. The bounce rate of the client was sky-high and the content on their website was insufficient. The content was not satisfactory in quality as well as quantity. To solve this problem, the client tried Trafficora and observed their falling state improving. As the website got some of its rankings back, the client subscribed to the SEO program offered by Trafficora.
Focusing On Improving Existing Content, Rankings & Traffic with Easy Wins
One of the primary things taken a glance at is rising traffic on existing pages.It’s common to seek out that a lot of sites are near high ranking and obtaining traffic, however, they solely aren’t within the top positions.
For this Trafficora tends to run the straightforward wins analysis and notice keywords that the location is ranking for with the subsequent metrics:
- Positions 4-30 with
- KD equal to or less than 30
- Minimum CPC .01
It is an easy way to look for pages, keywords, and content that are close to getting high rankings. Once found the targetable pages and keywords, you can help to improve their ranking and trafficking. 460 ideal targets were picked from this particular page, present mostly at the bottom of the first page and through the third page.
Competitive Gap Analysis
The next major step is to look for the important keywords in the content that your competitors target but you seem to ignore. The automotive business may be a bit different regarding the content gap analysis. When analyzing the competitive gap during this business, you’ll usually realize keywords that are impertinent and not value targeting (i.e. specific automotive models, geo-targeted keywords, etc.) Most of the highest competitor sites that target the same keywords do not have sufficient content. Therefore, strategic content is built up for the client to excel and surpass all other companies.
After the easy-win analysis of the top keywords, many of them are seen on the first page. Top ten are visible on page 1 as given below:
After using Trafficora “Premium” SEO plan for 5 months, the top key term showed its movement as follows:
After getting help from Trafficora, the client experienced a drastic improvement in organic key terms, organic traffic, and the site’s backlinks. The traffic value of the site increased too as can be seen in the chart below: